CONSIDERATION Mission
conversion Our full-funnel strategy allows you to engage consumers at any stage of their purchase decision-making process. From the top of the funnel where they become aware of your product (Awareness), through the middle of the funnel where they consider buying it (Consideration), to the bottom of the funnel where they finally complete the purchase (Performance). iOL Advertising will support you all the way long, providing a comprehensive range of Content Marketing, Direct Marketing, Social Media Marketing, Special Projects, Retargeting and Performance solutions. AWARENESS PERFORMANCE AWARENESS

Awareness

At the top of the funnel, , the brand needs to make itself known to prospects while the consumer becomes aware that the product exists. Knowing the right audience insights to leverage is crucial to generate hype, raise interest, and ignite desire. iOL Advertising seizes every opportunity to engage users through SEO, Social Media, and "wow" factors such as high-impact ad formats and tailor-made special projects. ADV FORMATS FOR AWARENESS SEO SOCIAL MEDIA SPECIAL PROJECTS CONSIDERATION

Consideration

The brand must engage and drive the user towards itself, as in the middle of the funnel the consumer compares prices and features of a narrow selection of products or brands. iOL Advertising will evoke feelings of trust, professionalism, and safety through CRO (Conversion Rate Optimization) activities and special projects that spark the consumer's desire. ADV FORMATS FOR CONSIDERATION CRO SPECIAL PROJECTS PERFORMANCE

Performance

In the bottom of the funnel, the brand needs to turn a user into a customer, leading them to purchase and ensuring their satisfaction. A consumer is not just buying something; they are also forming feedback that could influence others. It’s time for action, lead generation and conversion, which imeans launching the most effective performance campaigns: Direct Email Marketing, Content Marketing and Retargeting. ADV FORMATS FOR PERFORMANCE DEM RETARGETING CONTENT MARKETING AFTER SALES High fidelity The funnel doesn’t end with the purchase, it keeps going after the sale with customer satisfaction and loyalty, leading to the acquisition of new prospects. It’s all about brand reputation, basically through word of mouth. iOL Advertising follows the same principle. Our commitment doesn’t end when customers make a purchase: we carry on with retention and loyalty campaigns. RETENTION LOYALTY