Interstitial Webmail
The Web Interstitial is a static format, provided by Italiaonline, consisting of 2 mandatory creatives, one for “Desktop” device and one for “Mobile” device. It is possible to customize the background color which, in the absence of indications, will be white.
All creatives in redirect, including tracking pixels, must be provided in https. Any NON https materials will be excluded from the provision.
Send the creatives by email to traffico@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, arrange the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year); in the absence of the order ID, arrange the description (see details in the creativity policy).
Desktop specifications (mandatory)
| Format |
GIF (not animated), JPG |
| Size |
1000×620 |
| Maximum weight |
150 KB |
| Redirect |
No: the format is delivered directly by Italiaonline. |
Mobile specifications (mandatory)
| Format |
GIF (not animated), JPG |
| Size |
300×600 |
| Maximum weight |
150 KB |
| Redirect |
No: the format is delivered directly by Italiaonline. |
Link and tracking
Link
URL must be sent separately to Italiaonline: do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (e.g. http://123.156.789 …).
Tracking – Click Count
Optional: provide a click command that tracks the landing page as indicated by the third-party service used.
Tracking – Impression Count
Optional: provide a tracking pixel as indicated by the third-party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
