The Wallpaper WeTransfer format can be delivered only on Wetransfer website. SOV: unique creativity with CPM (impressions) for the period foreseen in the plan. • TAKE OVER: 12h or 24h CPD sponsorship that necessarily requires 3 distinct creatives, one of which is necessarily static with random rotation for each individual user. Clean, sober and minimalist creativity is preferred with strong attention to the aesthetics of the image. Creativity must always be approved by the publisher. Materials and tracing must be sent to traffico@adv.italiaonline.it which will convey the info to WT for all formats EXCEPT for Custom formats where interaction between WT and the customer / agency is necessary before the purchase. format can be delivered only on Wetransfer web site. SOV: unique creativity with CPM (impressions) for the period foreseen in the plan. • TAKE OVER: 12h or 24h CPD sponsorship that necessarily requires 3 distinct creatives, one of which is necessarily static with random rotation for each individual user. Clean, sober and minimalist creativity is preferred with strong attention to the aesthetics of the image. Creativity must always be approved by the publisher. Materials and tracing must be sent to traffico@adv.italiaonline.it which will convey the info to WT for all formats EXCEPT for Custom formats where interaction between WT and the customer / agency is necessary before the purchase. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details). Each wallpaper of the WT campaign must be created following the appropriate template. Reference specifications by size: SOV: TAKE OVER: General guidelines: Each wallpaper of the WT campaign must be created following the appropriate reference template Restrictions Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Tracking – Click count Tracking – Impression count Third-party measurement – IAS Impression and click trackers Wallpaper WeTransfer
The products are divided into:
In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
The products are divided into:
Available on
Wallpaper WeTransfer specifications
Link and tracking
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
To be compliant with our GDPR regulations, we accept trackers from the following providers:
– Meetrics
– Nielsen
– Doubleclick
– Sizmek
– AppNexus
– UTM
– VisualQ
– Doubleverify
– AdFarm/Mediaplex
– Adform
– Gemius
– Flashtalking[_]
WeTransfer