The Parallax Static format is delivered in Redirect by a Third Party service. Italiaonline uses the Madvertise service. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode). Static parallax
All creatives in redirect, including tracking pixels, must be provided in https. Any NON https materials will be excluded from the delivery.
Send the creatives by email to creative-it@madvertise.com, keeping in copy traffic@adv.italiaonline.it and the Italiaonline Sales Account, at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year); in the absence of the order ID, indicate the description (see details in the creativity policy).Specifications
Format
Static, JPG, PNG
Size
320×480 px
Maximum weight
100 KB
Redirect
Mandatory: the format is delivered by third-party services
Link and tracking
