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ADV FORMATS

Sponsored Card

The format Sponsored Card is static and delivered by Italiaonline.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published. It’s possible to download the psd and jpeg files to have any graphic examples of the specifications of the format. The same files can be also downloaded through the two buttons under the graphic preview of the format on the left of this page.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

jpeg
psd

Tips for the creativity

To avoid:

  • No text or logo must appear in images
  • No price should appear in titles
  • The brand name must not appear in the titles
  • Do not exceed the recommended number of characters
  • Due to the native nature of the format, 2 different images and 2 different copy are necessarily required that will rotate in the A/B test.

Recommended:

  • Use an evocative image not focused on product, but calling to some action
  • Write complete sentences
  • Give as much information as you can in summary
  • Use humor or ask questions in order to arouse the interest of the audience and capture their attention
  • Make a promise to propose a solution for a need

Format specifications

Title 70 characters including spaces, ALWAYS provide 2 different copy
Image format JPEG, GIF
Image size 1200×627 px, ALWAYS supply 2 different images
Maximum weight 75 kb
Redirect No: the format is delivered by Italiaonline.

Link and tracking

Link

URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

CREATIVITY POLICY
See all ADV formats