Special Brand Header

It’s a custom product made up of 4 formats: Wallpaper-Special Brand Header, delivered by Italiaonline, and MPU standard (no rich media), delivered in Redirect by third-party services.
The Brand Header changes the standard header of the pages : therefore creativities must be approved by Italiaonline staff before publication.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).

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Wallpaper-Special Brand Header specifications

Format	Static: 4 GIF or 4 JPEG
Size	1920 x min 600 px
Maximum weight	300 Kb each of them
Redirect	No: the formats are delivered by Italiaonline
Flash/Video compatibility	No: the formats are not compatible
Positioning	Libero’s or Virgilio’s hp header
Clickable areas	– Creativities (excluding the search field, search button and Libero/Virgilio logos) – Side background of the page

Instruction for the creativities

For Libero HP it’s mandatory to provide 4 creativities readjusted for the page at 1.000,1.192, 1.346, 1.556 pixel of width, each of maximum 300kb of weight. For Virgilio HP it’s mandatory to provide only 2 creativities readjusted for the page at 1.000 and 1.192 pixel of width, each of maximum 300kb of weight. The creativities change the standard header of the page. On responsive sites, the creativities will be centered on top of the page.
The side background of the page and the areas of creativities not employable by the subject must have the same color.
Make sure that the elements of Virgilio and Libero portals (logo and search field in the white area) are clearly visible with proper contrast and readability. The portal elements are included in the PSD template by way of example, but should not be included in the creativity.
Creativities can accommodate a call to action button by the maximum size of 120×40 px.
Any logo displayed under the search field must be smaller than Libero and Virgilo logos.
The subjects of creativities should not occupy the area of 20 pixels below the search field and above the navigation menu, and the area of at least 60 pixels around the search button (highlighted grey area in the PSD template).
Create a gradient along the edge of creativities with the same color code of the background (code to be indicated to Italiaonline), in order to obtain a uniform and aesthetically appealing result.
Creativities cannot include frames or borders that delineate the boundary.

MPU Specification

See MPU specifications

Tracking

Creativities can be managed with a unique tracking code or two tracking codes: one for the Wallpaper-Special Brand Header and one for the MPU. In both cases, specify in the mail if tracking codes are one or two and which creativity you want it to be associated with.

Documentation

CREATIVITY POLICY

See all ADV formats