The format, delivered by Italiaonline, is made up of a single entirely clickable creativity. Link Tracking – Click count Tracking – Impression count Skin
The Skin is delivered by a proprietary template, which moves the mobile side columns, adapting the creativity to the structure of the site and the resolution of the user monitor.
All urls, redirect and tracking, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Specifications
Format
GIF (no animated Gif ), JPEG
Size
1920 x at least 600 px
Maximum weight
300 KB
Redirect
No: the format is delivered by Italiaonline.
Background
Provide the hexadecimal color, costumer’s choice, to connect the creative with the page background. Fade creativity towards the chosen colour, along the side bands.
Graphic elements
It is important not to use graphic elements in continuity, between the movable side areas and the fixed upper area (including gradients).
Link and tracking (static and dynamic formats)
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
