Placeholder CPM Multisize Standard IAB – IOL
Italian specs
The format Placeholder CPM Multisize Standard IAB – IOL delivers Standard IAB display size.
All urls and tracking must be provided in https. Any NON https materials will be excluded from delivery.
Send the creativity via email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser Name Product Name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).
Formats: Display IAB standard
The mix includes 7 standard IAB display formats, of which at least 3 are mandatory. Italiaonline recommends producing all of them or alternatively the minimum set of those that offer the best performance: 300×250, 728×90, 300×600.
| Leaderboard |
728×90 px |
| Medium Rectangle |
300×250 px |
| HalfPage |
300×600 px |
| Masthead |
970×250 px |
| Banner Mobile |
320×50 px |
| Masthead Mobile |
320×100 px |
Specifications of formats Display IAB standard
| File type |
GIF, JPEG (only in the case of a single creative subject) |
| Loop |
max 30” |
| Maximum weight |
40 kb |
| Redirect |
No |
Link and Tracking
Link
URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.
Tracking – Click count
You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs) compatible with AdWords.
Tracking – Impression count
NOT allowed trackings for the impressions
