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ADV FORMATS

Native MGID – CPM – Programmatic

The Native MGID – CPM – Programmatic format can be delivered both in PMP and in Programmatic Guaranteed.
It is provided by a third party, thanks to a native integration that respects the look & feel of the pages of the premium editorial contexts in which it is inserted, allowing the planning of engaging and non-intrusive ADV formats.
All urls, redirects and tracking must be provided in https. Any materials NOT https will be excluded from the delivery.
Send the creatives by email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication.

Native MGID - CPM - Programmatic specifications

Logo
  • File: .jpg, .jpeg, .png
  • Size: Min 100 x 100 px, max 1999 x 1999 px
  • Weight max: 1200 KB
  • Aspect: 1:1
  • Colour: RGB or CMYK
  • The file name must be ASCII and 50 characters or less
Image size Large rectangular image to promote your product or service

  • Files: .jpg, .jpeg, .png
  • Size: Min 1200 x 627 pixels, max 1999 x 1999 pixels
  • Maximum weight: 1200KB
  • Aspect: 1.91:1
  • Colour: RGB or CMYK
  • The file name must be ASCII and 50 characters or less
Square image Square, 1:1. If you upload this image, a second creative will be generated.

  • Optional, but required for Programmatic Guaranteed deals
  • Files: .jpg, .jpeg, .png
  • Size: Minimum 627 x 627 pixels, max 1999 x 1999 pixels
  • Maximum weight: 1200KB
  • Appearance: 1:1
  • Color: RGB or CMYK
  • The file name must be ASCII and 50 characters or less
 Advertiser name
  • Shown by default in the Display & Video 360 creative
  • Max 25 characters
Title
  • Optional if a long title is used, but at least one title is required
  • Shown in creativity
  • Max 25 characters
Long title An alternate, longer title that only appears in some native layouts.

  • Optional if a title is used, but at least one title is required
  • Max 50 characters
Text Product or service description

  • Optional if a long text is used, even if at least one text is required
  • Max 90 characters
Alternatively, a longer description that only appears in some native layouts.

  • Optional if text is used, even if at least one text is required
  • Max 150 characters
URL landing page
  • Max 1024 characters
  • If your banner is linked to Campaign Manager 360, the URL of the landing page is determined by the tracking ad of Campagns Manager 360.
URL caption A shorter, simpler version of the landing page URL to display in the creative that only appears in some native layouts. For example, “example.com/shop”.

  • Maximum 30 characters
Call to Action
  • Maximun 15 characters

Campaign Creation Guide Native MGID – CPM – (PMP)

See the guide

Link and tracking

Link

The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it and only the destination URL of the campaign.

Click Count Tracking

For click tracking, it is possible to provide clickcommands (tracking URLs).

Impression Count Tracking

Impression tracking is allowed.

Documentation

CREATIVITY POLICY
See all ADV formats