Native MGID – CPM – Programmatic
![](https://www.italiaonline.it/iol-advertising/wp-content/uploads/sites/9/2021/01/Native_Widget-2.png)
The Native MGID – CPM – Programmatic format can be delivered both in PMP and in Programmatic Guaranteed.
It is provided by a third party, thanks to a native integration that respects the look & feel of the pages of the premium editorial contexts in which it is inserted, allowing the planning of engaging and non-intrusive ADV formats.
All urls, redirects and tracking must be provided in https. Any materials NOT https will be excluded from the delivery.
Send the creatives by email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication.
Native MGID - CPM - Programmatic specifications
Logo |
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Image size | Large rectangular image to promote your product or service
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Square image | Square, 1:1. If you upload this image, a second creative will be generated.
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Advertiser name |
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Title |
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Long title | An alternate, longer title that only appears in some native layouts.
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Text | Product or service description
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Alternatively, a longer description that only appears in some native layouts.
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URL landing page |
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URL caption | A shorter, simpler version of the landing page URL to display in the creative that only appears in some native layouts. For example, “example.com/shop”.
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Call to Action |
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Link and tracking
Link
The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it and only the destination URL of the campaign.
Click Count Tracking
For click tracking, it is possible to provide clickcommands (tracking URLs).
Impression Count Tracking
Impression tracking is allowed.