The Native MGID – CPC RON format, provided by a third party, allows the planning of engaging and non-intrusive ADV formats thanks to a native integration that respects the look & feel of the pages of the premium editorial contexts in which it is inserted. Link URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. Tracking – Click count For click tracking, you can provide clickcommands (tracking URLs). Tracking – Impression count Allowed trackings for the impressions. Conversion/Lead Count Tracking For the optimization of campaigns with CPA and/or CPL objectives, a different sensor code (tracking pixel) will be created at the start of the campaign for each customer, which must be inserted on all pages of the site for the correct tracking of conversions and leads. Native MGID – CPC RON
All urls, redirects and tracking must be provided in https. Any materials NOT https will be excluded from the delivery.
Send the creatives by email to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication.Native MGID - CPC RON specifications
Size image
minimum 600×400 with 16:9 central footprint
Max weight
5 MB
Format
jpg, .png
Text
65 characters max (no special characters or punctuation marks at the end of the copy are allowed).
Site
For CPA and CPL campaigns it is necessary to insert a script on all pages of the site for the correct counting of leads and conversions.
Link and tracking
For advertisers who use Google CM360 (doubleclick) as tracking service, a guide is available for the correct construction of the url at this link: https://docs.google.com/document/d/1MgRGeav0M2xiom9xVpURuKyWPbj6VVzWOwZ1wIilCRs/edit#heading=h.86ost3d9ckqz
