The rich media format is delivered in Redirect by third-party services. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode). Maxi Video
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published. Send creativity to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. If you prefer to use a different third-party service, provided it is certified by Italiaonline, send tag to traffico@adv.italiaonline.it and Italiaonline Sales Account (always 3 working days before). In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Link and tracking
