The mobile format can be static or dynamic; it can be provided by Italiaonline or managed in Redirect. Links The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it. Send Italiaonline a link with a domain (e.g. http://www.italiaonline.it …) or an equivalent click command: not an IP address (e.g. http://123.156.789 …). Link (Dynamic only) The URL should not be entered or changed in the creative. Click Count Tracking Optional: Provide a click command that tracks the landing page. Impression Count Tracking Optional: Provide a tracking pixel. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be invoked in secure mode) Maxi Mobile
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creatives via email to traffico@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the emails, indicate order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).
For the management of materials in HTML5 see the guidelines.Specifications static/dynamic format
Format
GIF, JPEG
Size
300×600 px
Weight max
150 KB
Redirect
Optional: the format can be delivered by Italiaonline or via Third Parties
Specifications format dynamic
Format
HTML5
Size
300×600 px
Weight max
150 KB
Redirect
Optional: the format can be delivered by Italiaonline or via Third Parties
Link
HTML5 GUIDELINES
Link and tracking