The format can be either static or dynamic and it can be delivered by Italiaonline or in Redirect mode. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Link (only Dynamic) The URL should not be entered or changed in creativity. Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking- Impression count Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode). Leaderboard
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
To manage HTML5 materials, see the HTML5 guidelines.Static/Animated format specifications
Static format
GIF, JPEG
Size
728×90 px
Maximum weight
150 KB
Redirect
Optional: the format is delivered by Italiaonline or by Third Parties services
Dynamic format specifications
Dynamic format
HTML5
Size
728×90 px
Maximum weight
150 KB
Redirect
Optional: the format is delivered by Italiaonline or by Third Parties services.
Link Commands (destination url)
See details in HTML5 guidelines
Link and tracking (static/animated and dynamic formats)