Quantum formats
Standard Native, Native Video, Native Video Expand, Carrousel, Reveal, Mosaic, Advertorial, Prism, AdStory, In-Content Video and Native One are Quantum Adv products.
It is possible to see examples of creativity for each format by clicking on the button on the side.
Send the creatives by email to traffico@adv.italiaonline.it with a copy of the Italiaonline Sales Account: at least 5 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year): in the absence of the order ID, indicate the description (see details and policy).
Standard Native
This format is available on desktop, tablet and mobile and is the basic format of Quantum Adv products.
| Image Format |
Static: GIF, JPG |
| Number of images |
1 |
| Sizes |
500x500px (visibility area 450x450px); 300x400px (visibility area 250x350px); 800x450px (visibility area 550x350px); 900x500px (visibility area 550x350px) |
| Maximum weight |
5Mb |
| Title |
50 characters spaces included |
| Summery |
150 characters including spaces |
| Image sponsor format |
Static: GIF, JPG |
| Image sponsor size |
400x200px |
| Image sponsor text |
15 characters including spaces |
Native One
This format is available on desktop and tablet.
| Image format |
Static: GIF, JPG |
| Numbers of images |
1 |
| Sizes |
500x500px (visibility area 450x450px); 300x400px (visibility area 250x350px); 800x450px (visibility area 550x350px); 900x500px (visibility area 550x350px) |
| Maximum weight |
5Mb |
| Title |
50 characters spaces included |
| Summery |
150 characters including spaces |
| Image sponsor format |
Static: GIF, JPG |
| Image sponsor size |
400x200px |
| Image sponsor test |
15 characters including spaces |
Native Video
For this product it is necessary to add to the specifications of the Native Standard those of the table below. The video starts in autoplay when it falls within the user’s visibility area. It is available on desktop, tablet and mobile.
| Visualization |
16/9 |
| Protocol |
VAST/VPAID |
| Format |
Mp4 or Webm |
| Length |
15 – 30 seconds |
| Size |
Max 10Mb |
Native Video Expand
For this product it is necessary to add to the specifications of the Standard Native those of the table below. The audio of the video is activated with mouseover. It is only available on desktop.
| Visualization |
16/9 |
| Protocol |
VAST/VPAID |
| Format |
Mp4 o Webm |
| Lenght |
Da 15 a 30 seconds |
| size |
Max 10Mb |
Carrousel
For this product it is necessary to add to the specifications of the Standard Native those of the table below. The audio of the video is activated with mouseover. It is only available on desktop.
| Format |
Static: GIF, JPEG |
| Size |
1.260x750px |
| Number of images |
Max 5 |
| Quality |
150 dpi |
Reveal
For this product it is necessary to add to the specifications of the Standard Native those of the table below. It is only available on desktop.
| Format |
Static: GIF, JPEG |
| Size |
700x300px |
| Numbers of images |
2 |
| Quality |
150 dpi |
Mosaic
For this product it is necessary to add to the specifications of the Standard Native those of the table below. It is only available on desktop.
| Format |
Static: GIF, JPEG |
| Size |
Image on right and left 550x825px; image central 600x420px |
| Numbers of images |
4 |
| Quality |
150 dpi |
Advertorial
This is a particular format since, by clicking on a Native Standard, the user is redirected to the publisher’s site where the advertising content with brand and message is visible. The integration takes place in HTML without CSS. The content automatically adapts to the look and feel of the publisher site. It is available on desktop, tablet and mobile.
Standard Native format specifications apply to this product.
Prism
This is a particular format because, by clicking on a Native from mobile, the user lands on a preloaded page where the advertising content with brand and message is visible. It is only available on mobile.
For this product it’s necessary to add to the specifications of the Standard Native those of the table below.
| Header/Logo format |
GIF, JPEG |
| Header/Logo size |
320x50px |
| Header/Logo details |
The teaser during scrolling always remains at the head of the advertising content. It can be a logo, a claim or a userbar |
| Image format |
GIF, JPEG |
| Image size |
640px |
| Image quality |
120 dpi |
| Video protocol |
VAST / VPAID |
| Text |
An editorial approach, complete sentences and the same tone of the brand are recommended. There are no restrictions on the length |
| Call-to-Action Button |
A short sentence that invites the user to click is recommended |
Ad Story
It is only available on mobile.
| Logo format |
GIF, JPEG |
| Logo size |
100×100 pixel |
| Image format |
GIF, JPEG |
| Image size |
582×1035 pixel |
| Video protocol |
VAST 2.0 |
In-Content Video
In this product, the video starts in autoplay when it falls within the user’s visibility area. Cross mobile is available.
| Visualization |
16/9 |
| Protocol |
VAST |
| Format |
Mp4 |
| Lenght |
10 – 30 seconds |
| Size |
Max 50Mb |
Instructions for creativity
Use editorial language, not the commercial approach
Write simple, short and effective sentences
Use humor or ask questions in order to arouse the interest of the public and capture their attention
Make a promise, propose the solution to a need
Always use good quality images
Use images of people: it helps identification with the brand/product
Avoid using images with texts, logos or promotions
Link and tracking
Link
The URL must be provided separately to Italiaonline. Each creative must have only one URL associated with it. Send Italiaonline a link with a domain (eg: http://www.italiaonline.it…) or an equivalent click command: not an IP address (eg: http: //123.156.789…).
Link (Dynamic only)
The URL should not be entered or modified in the creative.
Tracking Count Click
Optional: Provide a click command that draws the landing page.
Tracking Impression Count
Optional: provide a tracking pixel.
