ADV FORMATS The CTV Spot format, available on all Smart TV Apps, starts automatically and remains visible for the entire duration of navigation. Link Click is not provided for this format. Tracking impressions count Optional: provide a tracking pixel (delivered as an Image: not provided in Javascript). Tracking quartile count Optional: provide up to 4 tracking pixels (delivered as Image: not provided in Javascript). CTV Spot
It is a format for 15/30” visible to all users, even those not logged in.
Send the creatives by email to traffic@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the emails, indicating the order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); in the absence of the order ID, indicating the description (see details in the creative policy).Specifications
Video format
MP4
Video size
16:9 a 1920×1080 (full HD) in h264 a 20-30 mbps
Weight max
20Mb
Duration max
30 seconds
Audio
AAC at least 192 kbps
Subtitles
Bottom max height 200px (if any)
Frame Rate
Original content (23.976fps or 25fps) without duplication of frames (if possible)
Redirect
Optional: the format can be supplied by Italiaonline or through third parties.
TAG: VAST Standard 3.0 (no VPAID). Only URL redirects with HTTPS protocol will be accepted (all elements of the redirect creative must be invoked in secure mode)
AUDIO: It must not be managed within the creative, because it will be managed directly by the Chili player.
DURATION: Maximum video duration 30 seconds, no interactions are expected.
CREATIVITY ROTATION: It is possible to have up to 3 rotational creatives (videos) associated with the same tag.Link e Tracciamenti
Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be retrieved in secure mode).
Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be retrieved in secure mode).