CPC Perf Multisize IOL
italian specs
The product consists of 7 display formats and 1 Native responsive format.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Formats: Native responsive and Display IAB standard
Only one Native Responsive format is available. It automatically adapts itself to the size of the available space and it is particulary suitable for integrated communication in editorial contests. For technical specifications, please refer to the “Native Responsive Format Specifications” section at the bottom of the page. This type of format cannot be used in redirect or click tracking.
There are also 7 standard IAB display formats available too, including at least 3 mandatory. Italiaonline recommends to produce them all or alternatively the minimum set of the best performing features: 300×250, 728×90, 300×600. The technical specifications of these formats are summarized in the table below.
Italiaonline recommends to produce all the formats (Native Responsive + Display) but it’s also possibile to choose one of the two types (Native Responsive or Display).
| Leaderboard |
728×90 px |
| Medium Rectangle |
300×250 px |
| Skyscraper |
160×600 px |
| HalfPage |
300×600 px |
| Masthead |
970×250 px |
| Banner Mobile |
320×50 px |
| Masthead Mobile |
320×100 px |
Format specifications
| Formats |
Gif, Jpeg |
| Loop |
max 30” |
| Max weight |
40 kb |
| Redirect |
Yes Tags JS in https |
Native responsive format specifications
| Title |
max 25 characters spaces included |
| Body |
max 150 characters spaces included |
| Icon (not mandatory) |
1:1 |
| Image |
1200×627 px;
max 200 kb;
1.91:1 |
| Sponsored by |
max 25 characters spaces included (brand of advertisement) |
Best practice Native Responsive format
Recommended:
- Use an evocative image not focused on product, but calling to some action
- Write complete sentences
- Give as much information as you can in summary
- Use humor or ask questions in order to arouse the interest of the audience and capture their attention
- Make a promise to propose a solution for a need
To avoid:
- No text or logo must appear into the evocative images
- No price should appear in titles
- The brand name must not appear in the titles
- Do not exceed the recommended number of characters
Redirect (not applicable to Native responsive format)
Third-party tag
Provide third-party tags like iframes or javascript tag, with HTTPS protocol.
Third-party creativity
It is admitted to change third-party creativities as long as after a previous request.
Third-party animation lenght
The animation of ads must not exceed 30 seconds. After that, animation must be completely stopped. There could be another 4 minutes of animation, but only if user-initiated play (click required).
Link
There must be only one URL and only the final URL associated with each creative.
Link and tracking
Link
URL must be sent separately to Italiaonline. It’s necessaty each creativity to have a single URL associated and only the final URL. The URLS in redirect are not avaiable. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …).
In the case of HTML5 creativities, it’s necessary not to put the URL into the creativity.
Tracking – Click count
You can use third-party tags for tracking clicks, following the directions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URLs).
Tracking – Impression count
Allowed trackings for the impressions.
