Cover
The format Cover, delivered by Italiaonline, delivers exclusively on 3BMeteo.
You can not use the phone number with Click to Call functionality.
All redirect creatives, including tracking pixels, must be provided in https. Any material NOT https will be excluded from delivery.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Winter Static Cover Specifications (1st November – 31st March)
| Number of images |
6 |
| Meteorological conditions |
Rain, snow, thunderstorm, fog, cloudy, sun |
| Image format |
Static: GIF, JPEG |
| Image size |
720×720 px (read the enclosed documentation) |
| Image weight |
75 kb |
| Redirect |
No, the format is managed directly by Italiaonline |
Summer Static Cover Specifications (1st April – 31st October)
| Number of images |
4 |
| Meteorological conditions |
Rain, thunderstorm, cloudy, sun |
| Image format |
Static: GIF, JPEG |
| Image size |
720×720 px (read the enclosed documentation) |
| Image weight |
75 kb |
| Redirect |
No, the format is managed directly by Italiaonline |
Cover creativities instructions
The Cover is a format that replaces an editorial part of the APP, therefore it must contain graphic elements that provide meteorological information to the user. It is therefore planned in target weather and for this reason it is necessary to provide 6 creatives in the winter period (from November 1st to March 31st) and 4 creatives in the summer period (from April 1st to October 31st), in each of which the symbol of the weather condition that distinguishes it must be present (example: image of the SUN for clear weather conditions, image of CLOUDS for cloudy weather conditions etc..). The images must be created respecting the graphic instructions that can be downloaded by clicking on the TEMPLATE and EXAMPLE buttons that are located immediately below the image to the left of the format description. Each weather condition can, if desired, have a different tracking.
Link and tracking
Link
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).
Link (only Dynamic)
The URL should not be entered or changed in creativity.
Tracking – Click count
Optional: provide a click command that tracks the landing page as indicated by the third party service used.
Tracking – Impression count
Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).
