The Brand Header is a custom product made up of 3 formats: Wallpaper Brand Header Desktop and Wallpaper Brand Header Mobile, delivered by Italiaonline, and MPU standard (no rich media) or Maxi, delivered by Italiaonline or in Redirect by third-party services.
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy, at least 3 working days before the publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).
Desktop Wallpaper Brand Header specifications
| Format |
Static: 2 GIF or 2 JPEG |
| Size |
1.000×270 pixel and 1.192×270 pixel ( both of them ) |
| Maximum weight |
150 KB |
| Redirect |
No: the formats are delivered by Italiaonline. |
| Flash/Video compatibility |
No: the formats are not compatible. |
| Positioning |
Libero’s or Virgilio’s or Vortals hp header |
| Clickable areas |
- 1.000×270 px and 1.192×270 px creativities (excluding the search field, search button and Libero/Virgilio logos)
- Side background of the page
|
Instructions for the two creativities
- It’s mandatory to provide 2 creativities: 1.000×270 pixel ( max 100kb ) and 1.192×270 pixel ( max 100kb ). The creativities change the standard header of the page. On responsive sites, the creativities will be centered on top of the page.
- The side background of the page and the areas of creativities not employable by the subject must have the same color.
- Make sure that the elements of Virgilio and Libero portals and 3BMeteo (logo and search field in the white area) are clearly visible with proper contrast and readability. The portal elements are included in the PSD template by way of example, but should not be included in the creativity.
- Creativities can accommodate a call to action button by the maximum size of 120×40 px.
- Any logo displayed under the search field must be smaller than Libero,Virgilo and 3BMeteo logos.
- The subjects of creativities should not occupy the area of 20 pixels below the search field and above the navigation menu, and the area of at least 60 pixels around the search button (highlighted grey area in the PSD template).
- Create a gradient along the edge of creativities with the same color code of the background (code to be indicated to Italiaonline), in order to obtain a uniform and aesthetically appealing result.
- Creativities cannot include frames or borders that delineate the boundary.
Mobile Wallpaper Brand Header specifications
| Formats |
Flexible size GIF or JPEG |
| Aspect Ratio |
2:1 |
| Ad Size |
Large |
| Size |
900×450 px |
| Min Size |
320×160 px |
| Max Size |
450×225 px |
| Maximum weight |
200 Kb |
| Redirect |
No: the formats are managed directly by Italiaonline |
| Flash/Video compatibility |
No: the formats are not compatible |
Instructions for the creativity
- The format is “flexible” so the creativity is automatically resized in relation to the screen resolution of the device on which it is displayed. However, the aspect ratio of 2: 1 is always guaranteed.
- This is a mobile format so it’ necessary to send the creativity in two sizes . This allows a better display of creativity on smartphone screens at higher pixel density. Don’t insert logos and text too small.
- Creativity modifies the standard page header by anchoring the top of the screen to the scroll. When the format is anchored, part of the creativity is covered by the free header. Check the safe area in the jpeg3 template.
- The background of the page is customized with the chosen color (code to be indicated to Italiaonline). Create a shade along the edge of the creatives, with the same color code as the background to obtain a uniform and aesthetically quality result.
- Creatives cannot have panels or edges that delimit the outline.
Tracking
Creativities can be managed with a unique tracking code or two tracking codes: one for the Wallpaper Brand Header and one for the MPU. In both cases, specify in the mail if tracking codes are one or two and which creativity you want it to be associated with.
