Skip links

App Static Interstitial

The App Static Interstitial format, delivered by Italiaonline, is made up of 2 creatives, one for  “landscape” mode and one for “portrait” mode.
The use of the telephone number with Click to Call functionality is not allowed.
All creatives in redirect, including tracking pixels, must be provided in https. Any NON https materials will be excluded from the supply.
Send the creatives by email to traffic@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser name Product name Month / Year); in the absence of the order ID, indicate the description (see details in the creativity policy).

Mode Landscape specifications

Format GIF (not animated), JPG
Size 480×320 px
Maximum weight 150 KB
Redirect No: the format is delivered by Italiaonline

Mode Portrait specifications

Format GIF (nont animated), JPG
Size 320×480 px
Maximum weight 150 KB
Redirect No: the format is delivered by Italiaonline

Link and tracking

Link
URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …).

Tracking – Click count

Optional: provide a click command that tracks the landing page as indicated by the third party service used.

Tracking – Impression count

Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode).

Documentation

CREATIVITY POLICY
HTML5 GUIDELINES
See all ADV formats