Viewability measures how visible an impression is: the more visible a format, the more likely it is to be clicked, and thus, the more valuable it becomes to the advertiser. But visibility isn’t influenced solely by position; factors such as the device used, the ad format, and the loading speed of the banner also play significant roles.

In advertising measurement, viewability is therefore a crucial factor. Our video and display formats ensure high viewability levels, surpassing market benchmarks. At iOL Advertising, we are constantly optimizing this metric across all formats.