Programmatic Plan your online campaigns in Programmatic with iOL Advertising. advantages With the automated buying and selling of online advertising space, Programmatic Advertising allows you to reach the right target, in the right place, at the right time, eliminating waste and achieving high completion rates. And with iOL Advertising you do it in the best way. key points We boast the largest web audience in Italy in terms of unique users and page views, with one of the highest coverage rates in the market. We reach top Viewability, Reach on Target, and Completion Rate indices, thank to a team dedicated to the achievement of every campaign’s KPIs. We protect our clients’ brands: no blind networks, only transparent sites, with a content curation team ensuring only human traffic. We offer high-quality visibility with as much exclusivity as possible, positioning ad spaces above the fold, maintaining low ad pressure, and avoiding concurrent rich media formats on the same page. We have a DMP platform that collects our users’ behaviours, interests, and needs: our customer base membership, built on 1st party data, contributes to accurate target audience measurement. our offer We manage transactions across all Programmatic buying models, from automated guaranteed deals and audience deals to preferred deals in private marketplaces, and, of course, public or private auctions in real-time bidding. With Automated Guaranteed deals, we ensure a fixed number of impressions at a set price, with automated request and trafficking processes. We also manage Guaranteed Audience deals in a self-hosted mode, using Italiaonline 1st party data or client data via Trading Desks. To better meet our advertisers’ needs, we pre-negotiate and agree on the price of impressions within a Private Marketplace. Additionally, our deals are first-look, meaning they are trafficked at the same priority level as traditional reservation campaigns. When a profiled target user connects to one of our properties, a real-time automated auction assigns the impression to the highest bidder for that space and user type. This is how Programmatic Advertising works in its most standard form. In view of a potential partnership, we kindly ask you to answer few questions to help us gain an initial evaluation. Maximize efficiency, automatically.
Why choose Programmatic Advertising
Cost reduction
Time savings
Greater transparency
Higher CTRs and conversions
More specific targeting
Why choose Programmatic with iOL Advertising
Audience
Performance
Brand Safety
AD Quality
Reliability
Always open to closing any deal
Programmatic Guaranteed
Preferred Deals
Real Time Bidding
All Our ADV Formats in Programmatic
There are no creative limits: we manage all IAB display formats, native, interstitial, and video in Programmatic advertising, with data-driven solutions based on socio-demographics, behavioral, and contextual data.
High-impact formats
Display
Online Video & Connected TV
Native Advertising
Fancy doing Programmatic Advertising on our inventory?