Hyperlocal | iOL Advertising

Hyperlocal

Seize the moment,
target locally.

Reach your local audience with our geotargeted Hyperlocal solutions, tailored to your communication goals.

TARGETING MIX

The right approach for any situation

For each campaign, we define the most suitable strategy to adopt during the various stages of user engagement, selecting the right targeting mix of mobile Hyperlocal solutions.

Proximity

To reach users within specific geographic areas

Geo-Behavioural

To reach users based on their usual journeys and online habits

Geo-Retargeting

To reconnect with users who have previously been reached
(re-engagement)

DRIVE TO STORE

Bring potential customers to your stores

Want to boost in-store purchases? With our Drive to Store strategy, you attract potential customers located in specific geographic areas to your store by reaching them on their smartphones with Proximity planning.

Near Stores

Target users near your own venues, ranging from few meters to neighbourhoods, ZIP codes, cities, counties, regions, and customized aggregates.

Near Competitors

Target users near your competitors’ stores.

Around Points of Interest

Target users near points of interest such as stadiums, stations, universities, shopping centres, hospitals, attractions, etc.

Around Events

Target users around event venues such as tours, concerts, sports events, fairs, exhibitions, etc.

DRIVE TO STORE / ANALYSIS

Location Intelligence & Footfall Analysis

To identify areas with the highest potential for target users, we conduct pre-campaign Location Intelligence analysis.

We then perform post-campaign Footfall Analysis to assess effectiveness: we measure the target users who, after being exposed to the ad, were actually detected near one or more stores (Visit Rate).

DRIVE TO DIGITAL

Bring your target audience to your digital touchpoints

Do you want people in your local area to visit your website, e-commerce platform, or a contact landing page?

Drive to Digital is the right strategy, because it maximizes Geo-Behavioural profiling to capture high-potential audiences and direct them to your various online touchpoints.

It turns out to be particularly effective for:

Converting in-store shoppers to e-commerce buyers

Promoting online offers and promotions

Stimolare interazioni e raccogliere lead in landing page

BRANDING & ENGAGEMENT

Make your brand stand out in your local area

Is your goal to increase your brand’s popularity within a specific region?

With the Branding & Engagement strategy, we maximize the Geo-Retargeting phase to reach users at strategic moments through high-impact campaigns.

This way, you can:

Promote and strengthen your brand locally

Increase engagement with creative variations

Reach your audience during peak receptivity (e.g. sofa time)