DATA-DRIVEN iOL Advertising is the perfect partner to reach your target audience by leveraging an advanced mix of audience insights, data, and content. Discover our data-driven ADV solutions Our audience targeting plans based on socio-demographic data rely on first-party deterministic data collected from registrations to free, pay, and premium services on Libero and Virgilio portals, all editorial properties (DiLei, QuiFinanza, Buonissimo, etc.), and Italiaonline’s directories & marketplaces (PagineGialle, PagineBianche). Gender Female Male Audiweb Age Groups 18-24 25-34 35-44 45-54 55+ DATA MANAGEMENT PLATFORM Browsing behaviors and habits Interests Searches and purchases made Interactions with ads Geo-behavioural data Behavioural audience targeting plans are built on behavioural, interest, and intent clusters of users visiting our properties. We create these clusters through our Data Management Platform (DMP), using precise scoring algorithms and propensity models. With this wealth of data, we deliver advertising messages aligned with the target audience, making ads feel like a service rather than an interruption, which leads to highly effective results. Italiaonline’s proprietary semantic analysis engine enables the automated reading of editorial content produced daily, identifying concepts, categories, topics, keywords, and sentiment. Leveraging the vast amount of collected data, iOL Advertising allows you to plan advertising campaigns based on keywords and topics, both for inclusion and exclusion, in relevant, brand-safe contexts aligned with the client’s goals. CONTEXTUAL TARGETING Group of keywords for inclusion Group of keywords for exclusion WEATHER DATA Current weather conditions Temperature Air quality Thanks to real-time data provided by our partner 3BMeteo, you can deliver customized ads based on current weather conditions and forecasts (temperature range, snow, UV index, time of day, etc.). This approach ensures that users are exposed to advertising for a product precisely when they are most likely to need it, significantly improving campaign effectiveness. Moreover, customizing creatives based on current weather conditions is a compelling form of engagement that sparks users’ curiosity. To target your audience geographically, iOL Advertising offers Geo-IP solutions that identify the location of a user’s smartphone access point by cross-referencing IP address, Wi-Fi connections, carrier traffic, and more. We also provide Proximity solutions that analyze movement patterns, defining a center/radius or a polygon (geo-fencing). GEO-TARGETING Country Region Province City/Town Local PagineGialle PagineBianche Tuttocittà Virgilio Local 3BMeteo Advanced technological devices allow for content to be optimized according to screen size and usage context. We can identify most devices and leverage this information to target campaigns based on technological criteria such as device type, operating system, browser, or mobile carrier. DEVICE & PLATFORM TARGETING Device type (desktop, tablet, smartphone) Operating system (iOS, Android, Windows, etc.) Browser (Chrome, Firefox, Safari, Explorer, etc.) Mobile carrier (TIM, Vodafone, Wind, etc.) RETARGETING TYPES Display & Video Retargeting Local & Portals Retargeting Sequence Retargeting Native Retargeting (Quantum) Geo-Retargeting DEM Retargeting Whether your goal is to develop impactful storytelling, implement lead generation strategies, reduce acquisition costs, enhance customer retention, or more, with iOL Advertising you can plan advanced retargeting initiatives across the entire Italiaonline network, including via DEM. We support advertisers in the creation of dynamic creatives, which offer the ability to dynamically customize graphic and textual elements based on data such as the delivery context, geographic location, time of day, distance from a store, and more. The more targeted and adaptable the message, the higher the likelihood of capturing the audience’s attention. Italiaonline is integrated with the most common identity systems available on the market. This allows us to create people-based advertising campaigns with a high match rate across the Libero and Virgilio portals, as well as the entire Italiaonline network. Send us your request by filling out the form and we’ll get back to you soon or call our toll-free number 800 011 411 Audience, Data
and Content Planning based on socio-demographic data
Behavioural-Based Planning
Contextual-based planning
Contextual planning with weather data
Geo-Based Planning
User Device/Platform-Based Planning
Retargeting-Based Planning
DYNAMIC CREATIVES
Data-Based Personalization
IDENTITY SYSTEMS
Integration with Identity Services
Data-Driven Adv Formats
Explore iOL Advertising’s ad formats best suited for data-driven campaigns, along with their technical specifications.
Interested in our Data-Driven advertising solutions?