iOL ADVERTISING As iOL Advertising, we are the advertising sales agency of Italiaonline, Italy’s largest digital group. Although we have been operating under our current name since just 2017, we bring nearly 30 years of experience working with companies, agencies, and media centers. Thanks to Italiaonline properties and the third-party websites we manage advertising for, we boast Italy’s largest web audience. OUR FIGURES *Source: Audiweb 2.0 Media View, powered by Nielsen, TDA H1 2023 ** Source: Internal data, H1 2023. MISSION Our customers are always at the core of everything we do, supported by three key market advantages: the broadest national audience, fully guaranteed brand safety of our inventory, and the technological innovation that has always been our hallmark. STRATEGY To help our customers achieve their business and communication goals, we continuously renew our offerings with the most up-to-date and innovative solutions to engage consumers at every stage of their purchase decision-making process. We provide a cross-platform offer that delivers the right strategic consultancy to bring our customers’ business plans to life through the most effective online marketing actions. Our drive is to continuously transform ideas into projects and business opportunities for the market: then we needed to adopt an industry-based approach. The “new” iOL Advertising relies on a disruptive model that redefines the roles of both sales consultants and customers, fostering an evolution that allows us to support them at every step and make them the main protagonists of the advertising campaigns they invest in. As Italy’s largest advertising sales agency, we have both the authority and the numbers to fully commit to this mission. The first Italian online ADV sales agency
No one like us
Customer always first
Full-funnel across the board
Massimo Crotti
iOL Advertising Director
