The Brand Impact format is managed in Redirect by Third Party services. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode). Brand Impact
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creativity via email to traffico@adv.italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, indicate order ID and description (Ex: LB_012345 – Advertiser Name Product Name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).Links and Tracking