ADV FORMATS
CPC Multisize O&O
The CPC Multisize O&O format mixes IAB Standard display formats and IOL proprietary Native formats.
All URLs, redirects and tracking must be provided in https. Any NON-https materials will be excluded from delivery.
Send the creatives via mail to performance@italiaonline.it with a copy of the Italiaonline Sales Account at least 3 working days before publication. In the subject of the email, indicate the order ID and description (Ex: LB_012345 – Advertiser Name Product Name Month/Year); in the absence of the order ID, indicate the description (see details in the creativity policy).
Display IAB standard Formats
The mix includes 7 standard IAB display formats, of which at least 3 are mandatory. Italiaonline recommends producing all of them or alternatively the minimum set of those that offer the best performance: 300×250, 728×90, 300×600.
For campaigns that involve the alternation of multiple creative subjects, it is necessary that all Display formats are managed in separate redirects for size and audience.
| Leaderboard | 728×90 px |
| Medium Rectangle | 300×250 px |
| HalfPage | 300×600 px |
| Masthead | 970×250 px |
| Banner Mobile | 320×50 px |
| Masthead Mobile | 320×100 px |
Specifications of Display IAB standard formats
| File type | GIF, JPEG solo in caso di singolo soggetto creativo |
| Loop | max 30” |
| Maximum weight | 40 kb |
| Redirect | Si, tags Js in https (obbligatorio in caso di campagne multi-soggetto) |
Specifications of NATIVE IOL formats
| Title | 30 battute spazi inclusi |
| Text | 70 caratteri spazi inclusi, fornire SEMPRE 2 copy differenti |
| Advertiser | Max 25 caratteri (spazi inclusi) |
| Image format | JPEG, GIF |
| Imagine 1 (format rectangular) | 1200×627 px, fornire SEMPRE 2 immagini differenti |
| Imagine 2 (format square) | 128×128 |
| Maximum image weight | 1) Desktop: 200 KB 2) Mobile: 12 KB |
| Redirect | No: il formato è gestito direttamente da Italiaonline. |
Instructions for creativity
Mandatory:
No text or logo should appear in the images
Limit the use of brands and prices in the titles to the bare minimum
Do not exceed the recommended number of characters
Due to the Native nature of the format, 2 images and 2 different copies are necessarily required that will rotate in A/B testsRecommended:
Use an evocative image and not strictly of the product, that calls to action
Write complete sentences
Give as much information as possible in a concise form
Use humor or ask questions in order to arouse the public’s interest and capture their attention
Make a promise, propose the solution to a need
Redirect (not usable with Native formats)
Third Party Tags
Provide third party tags in iframes or javascript tags, with HTTPS protocol.
Third Party Creatives
You can modify the Third Party side creatives upon request.
Third Party Animation Duration
The animation of the ads must not exceed 30 seconds. After that they must be completely still. There can then be another 4 minutes of animation, but only if started (by clicking) by the customer.
Links
Each creative must have only one URL associated with it and only the final URL.
Link and tracking
Link
The URL must be provided separately to Italiaonline. Each creative must be associated with only one URL and only the final URL, redirected URLs are not accepted. Send Italiaonline a link with a domain (e.g.: https://www.italiaonline.it …).
Click Count Tracking
To track clicks, you can use third-party tags, following the instructions in the Redirect chapter, or alternatively you can provide clickcommand (tracking URL)
Impression Count Tracking
Tracking for impressions is allowed.