The format Native, delivered by Italiaonline, delivers exclusively on 3BMeteo. For the Native format, it is up to the customer to provide a single creative or, alternatively, 6 customized creatives for each weather condition. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Link (only Dynamic) The URL should not be entered or changed in creativity. Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode). Native
You can not use the phone number with Click to Call functionality.
All redirect creatives, including tracking pixels, must be provided in https. Any material NOT https will be excluded from delivery.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Specifications
Image format
GIF, JPEG
Image size
224×128 px
Image weight
25k
Title
20 characters max
Description
70-90 characters including spaces
Call to action
20 characters max (No Click to Call functionality)
Creativities instructions
Link and tracking