performance Invest with iOL Advertising in performance-driven advertising campaigns, including Display, Native Advertising and DEM. DISPLAY ADVERTISING To optimize your advertising investment, choose a multi-format standard display plan at CPC: you will gain access to a vast, profileable inventory thanks to first-party data and always keep campaign performance under control, with the guarantee of paying only for the clicks actually generated. NATIVE ADVERTISING iOL ADVERTISING & MGID With over 15 years of experience, MGID ranks among the top three global players in Native Advertising, with a continuously expanding network both in Italy and internationally, and proprietary technology based on behavioural and contextual matching of the advertising message. All of this is achieved through a Recommendation Widget integrated into the editorial structure: a form of native advertising where an ad link is displayed as a recommended content by the publisher. Through MGID’s Widget, we can execute plans using Italiaonline’s first-party data and activate over 150 pre-configured IAB clusters or create custom ones tailored to specific needs. ITALY WORLDWIDE DEM Leveraging our customer base of email accounts, and thus highly personalized profiling, allows us to offer performance plans optimized for your return on investment. @Libero @Virgilio Socio-demographic, behaviour, interests Socio-demo, comportamento, interessi Send us your request and we’ll get back to you soon. Results that pay off
Formats that deliver
Native, Performance & Innovation.
Technology, Widget
& Clusters
Maximize your ROI
Proprietary database
Personalized profiling
Performance planning
Our formats for your performance
Explore our ADV formats for Performance solutions, complete with technical specifications.
Interested in our Performance advertising solutions?