The format Preroll Plus is made up of a preroll + a MPU or Maxi for desktop and a Mobile Leaderboard or Masthead Mobile for smartphone. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Preroll Plus
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Link and tracking
