Native App Click to download is a static format with the CLICK TO DOWNLOAD feature and it’s delivered by Italiaonline. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Italiaonline will accept only tracking pixels with HTTPS protocol (all the elements of the redirect creativity must be recalled in safe mode). Native App Click to download
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Available On
Format specifications
Headline
Product name or Advertiser name (max 25 characters).
Body
Text message (max 50 characters).
App icon
GIF, JPEG, PNG
App icon size
128×128 px
App icon maximum weight
25 KB
Call to Action
“Install” or “Download”
Redirect
No: format delivered by Italiaonline.
Link and tracking
Libero Mail, Virgilio Mail