All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published. Link You can provide a URL or a phone number (with Click to Call functionality). The URL or telephone number must be provided separately to Italiaonline: they must not be inserted or modified in the creative. Only one URL or phone number should be associated with each creative. Send Italiaonline a link with a domain (eg: http://advertising.italiaonline.it …) or an equivalent click command, not an IP address (eg: http://123.156.789 …). The telephone number must be provided including the prefix and without spaces or punctuation: eg: 0229047001. Only national calls to landline or mobile numbers are allowed and therefore it is not necessary to indicate the international prefix (+39 or 0039). Value-added numbers/premium services with surcharge are not permitted (e.g. 892 – 894 – 895 – 899 – etc.). Tracking – Click count Optional: provide a click command that tracks the landing page, in the manner required by the third-party service used. Tracking – Impression count Optional: provide a tracking pixel in the manner required by the third-party service used. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be called in secure mode). Mobile Interstitial
Send creativities by email to traffico@adv.italiaonline.it and Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, include the order ID and description (Ex: LB_012345 – Advertiser name Product name Month/Year); in the absence of the order ID, provide the description (see details in the creativity policy).Link and tracking
