DEM Italiaonline (Libero, Virgilio or Tiscali) can be sent in 2 formats: HTML and GIF/JPG format. Sponsored MAIL: the sponsored Mail will be highlighted only in the “Inbox” tab Link Links must always be included in HTML files, and have a maximum length of 255 characters. All links must be made up of a domain (eg: http://adv.italiaonline.it …) or a click command equivalent: no IP address (eg http: //123.156.789 …). Tracking – Click count Optional: it must always be included in the HTML. In case of DEM to the CPC, the count of the final click will be communicated to the customer 7 days after sending, through the official report signed and accredited by ContactLab provider. The report will contain information related to the shipment (Mail sent, Mail delivered, Click, Openings), and a specific detail of the clicks on the links in the DEM. For a correct count of clicks and impressions, must be replaced the anti-caching parameter [timestamp] with distinctive Italiaonline primary key <%${ecm:random(1,1000000000)}%> ecm:process=”false”. Example For Libero/Virgilio: For Tiscali: Tracking – Impression count Optional, in the case must always be included in the HTML. In the specific case of DEM to the CPC, to have a correct count of clicks and impressions, it is necessary to replace the anti-caching parameter with distinctive Italiaonline primary key <%${ecm:random(1,1000000000)}%> ecm:process=”false” for Libero e Virgilio DEM and %%cid%% for Tiscali DEM. Example For Libero/Virgilio DEM: For Tiscali DEM: DEM sent by Italiaonline are optimized for proper viewing on webmails (Libero.it , Virgilio.it and Tiscali.it) with Internet Explorer 7 or higher versions, or via the main e-mail clients. DEM
All the creativities, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it, with reference to Italiaonline Sales Account in copy, at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Available On
DEM categories
General information
Redirect
Not allowed
Object
Plain text, maximum 45 characters long including spaces.
Sender
Please provide an alternate alias for the sender, maximum length of 25 characters including spaces, which identifies the advertisement and/or the brand advertiser
HTML DEM specifications
Format
A *.html or *.htm file (not supported dynamic formats such as .asp, .net, .php, etc.) containing the text of the DEM and including any tracking codes.
Images (mandatory)
The images in JPG, GIF, PNG format must be recalled directly in HTML with absolute path in secure protocol (https)
Maximum weight HTML + images
100 KB
CSS (stylesheets)
The use of CSS is not allowed due to security policies: the webmail changes styles or automatically ignores CSS.
Inline styles
It’s possible to use inline styles within individual HTML elements.
Recommended background
We recommend the use of white background even if it’s possible to use the HTML colored background.
TAG not allowed
striped_HTML_tag=3D | ilayer…/ilayer | iframe…/iframe | script…/script | app=…/app | sound…/sound | bsound…/bsound | frameset…/frameset | frame…/frame | base…/base | embed…/embed | javascript | bgsound…/bgsound | form…/form
GIF/JPG DEM specifications
File format
GIF, JPG
Number of images
Send just 1 image (multiple images not allowed).
Maximum weight
100 KB
Maximum size
Width 600 px (recommended 400/450 px)
Link
Provide the complete URL (see paragraph “Link and tracking” below)
Link to mapped image
It’s possible to send DEM with mapped images (image with different clickable areas): that kind of DEM are sent in HTML format (see HTML DEM specifications above) with links and tracking included (see paragraph “Link and tracking” below).
Link and tracking
<IMG SRC=”https://…….;ord=<%${ecm:random(1, 1000000000)}%>;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755}?” BORDER=”0″ HEIGHT=”1″ WIDTH=”1″ ALT=”Advertisement” ecm:process=”false”/>
<img src=https://track.adform.net/adfserve/?bn=43425273;1x1inv=1;srctype=3;ord=%%cid%% border=”0″ width=”1″ height=”1″/>
<IMG SRC=”https://…….;ord=<%${ecm:random(1, 1000000000)}%>;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755}?” BORDER=”0″ HEIGHT=”1″ WIDTH=”1″ ALT=”Advertisement” ecm:process=”false”/>
<img src=https://track.adform.net/adfserve/?bn=43425273;1x1inv=1;srctype=3;ord=%%cid%% border=”0″ width=”1″ height=”1″/>Optimization and visualization
Libero Mail, Virgilio Mail
Sponsored OFFERS: the sponsored Mail will be displayed only in the “Offers” tab ((not available for DEM Tiscali)