It’s a static format delivered by Italiaonline. Link URL must be sent separately to Italiaonline, do not enter or change it in creativities. Each creativity can have a single URL associated with. Send to Italiaonline a link with a domain (eg: http://adv.italiaonline.it …) or an equivalent click command, not an IP address (eg http://123.156.789 …). Link (only Dynamic) The URL should not be entered or changed in creativity. Tracking – Click count Optional: provide a click command that tracks the landing page as indicated by the third party service used. Tracking – Impression count Optional: provide a tracking pixel as indicated by the third party service used. Only tracking pixels with HTTPS protocol will be accepted (all elements of the creative must be recalled in secure mode). Masthead Mobile
All the creativities delivered in redirect, tracking pixel included, must be provided in https. Creativities not conforming to https will be not published.
Send creativities by email to traffico@adv.italiaonline.it with reference to Italiaonline Sales Account in copy: at least 3 working days before publication. In the subject of the email, please indicate order ID and description (Ex: LB_012345 – Advertiser Name – Product Name – Month/Year): in absence of order ID, indicate the description (see the creativity policy for details).Creativities specifications
Image format
Static: GIF, JPEG, PNG.
Image size
320×100 px
Image weight
150 Kb
Redirect
Optional: the format is delivered by Italiaonline or by third-party services.
Link and tracking
