On June 12th, Italiaonline’s Publishing & VAS Director, Domenico Pascuzzi, was among the guests at IAS Integral Ad Science‘s training session hosted organized by IAB Italy. Alongside Elisa Lupo from IAS, Domenico engaged in a discussion on sustainable advertising, addressing the environmental challenges our society faces and exploring how digital advertising is evolving to become increasingly eco-friendly. This conversation comes at a time when awareness around environmental issues is rising, and there’s a growing need for actions aligned with environmental protection guidelines.
During the event, Italiaonline presented its greenest ad format: the Login Mail. This proprietary and exclusive format not only delivers high viewability and attention rates but also boasts low emission levels, making it a standout option for eco-conscious advertisers.