The Jordan Tourism Board entrusted Italiaonline with its two-month communication campaign in Italy, aimed at promoting the stunning beauty of Jordan.
The project, tailored to meet the client’s specific needs, featured high-impact and highly engaging display and editorial products across several Italiaonline properties to boost awareness, as outlined in the brief.
Italiaonline’s in-house creative team developed a special interactive ad format, which was showcased on the homepages of Libero and Virgilio. This innovative concept achieved outstanding performance results.
The display campaign was further enhanced by custom editorial content, which included the creation of a dedicated Brand Page. This multimedia hub featured high-definition videos, photo galleries, sliders, and promotional text, published on Italiaonline’s leading travel magazine, SiViaggia.
Every piece of content was promoted in dedicated premium spaces on the homepages and within the vortals, resulting in over 40,000 total views.
This campaign proved to be an excellent case study for a client whose goal was to increase awareness — and awareness is exactly what they achieved.