Born in 1973, Andrea graduated in Industrial engineering at Politecnico of Milan and has had a long consultancy experience in McKinsey. Andrea was also in Google, where he was in charge of Global Partnerships for Italy. He was also founder of The Real Face, a company of web marketing services in which he served as chairman and CEO. Previously Andrea has been Managing director in the international group Noemalife and for 4 years, from 2007 to 2011, he served as managing director of System 24, the advertising sales house for the 24 Ore group.