Fanplayr, a pioneer in data-driven e-commerce optimization and personalization solutions, has entered into an exclusive partnership with Italiaonline, Italy’s leading digital group. As part of this agreement, Italiaonline will be the exclusive provider of Fanplay’s suite of patented products and services across Italy, helping businesses boost sales and enhance customer engagement.
Fanplayr’s product suite includes advanced solutions such as:
- Behavioral Targeting, Dynamic Offers, Cross-Channel Marketing and Real-Time Data Insights
- PrivacyID: Fanplayr’s patented privacy protection solution
- Fanplayr 360 CDP: Customer Data Platform provides a 360-degree view of customers, breaks down data silos and transforms fragmented information into valuable, actionable data updated in real-time, and its best-in-class real-time analytics and insights allow for a deep understanding of customers’ behaviors to finally build and deliver exceptional omnichannel experiences, improving retention and revenues.
- AI Merchandising: Using advanced artificial intelligence, the cutting-edge merchandising system delivers highly personalized product recommendations based on individual user preferences and behaviors.
Since its founding in 2012, Fanplayr has been at the forefront of e-commerce technology, developing innovative solutions that help businesses personalize and optimize their customer experiences at scale.
As Italy’s leading digital group, Italiaonline offers a broad range of online communication solutions for small and medium-sized enterprises (SMEs) as well as large enterprises, including website design, digital marketing, and e-commerce services. With a monthly reach of 25.4 million monthly unique users, 4 billion monthly impressions, and 9.9 million active e-mail accounts, Italiaonline connects millions of Italians each day. This makes Italiaonline the perfect partner for delivering Fanplayr’s cutting-edge e-commerce solutions to businesses across Italy.
“We are thrilled to offer Fanplayr’s powerful optimization and personalization technologies to the Italian market to expand our traditional advertising market into AdTech and Marketing Tech technologies,” said Andrea Chiapponi, Chief Publishing And Advertising Officer of Italionline. “These advanced technologies will deliver solutions for our customers’ needs by driving higher sales, improving their customer engagement, and staying competitive in an ever-evolving digital landscape.” “We’re excited to add Fanplayr’s MarTech products and services to our offerings. We believe these will be very well received because they’re specifically designed to deliver increased performance and AI based personalization directly to our clients”.
“As Italy’s leading digital group, Italiaonline is the ideal partner to bring Fanplayr’s range of solutions to Italian businesess,” said Simon Yencken, CEO and co-founder of Fanplayr. “We are excited about the opportunity to collaborate with Italiaonline and confident that Fanplayr products will have a positive impact on the Italian and European markets.”
The exclusive agreement between Fanplayr and Italiaonline signals both companies’ opportunities for continued expansion into global markets and opens the door to further collaboration and partnerships.