The Italian SME market is constantly evolving, and for the companies within it, social media is an increasingly strategic tool for continuing to grow their business.
Data from the research on the relationship between SMEs and digital, which Italiaonline has been conducting for years throughout the country, show that in 2023 the value of investments in social media by SMEs in Italy will amount to more than EUR 500 million, an increase of almost 50% compared to 2022*.
Furthermore, while 67% of the researched SMEs say they invest in social media to increase their visibility and more than 60% have created sponsored content, only 15% update their social pages once a week and 19% once a month. Furthermore, 70% say they manage their social pages internally*.
For companies ranging from medium-sized to micro and nano, Italiaonline provides a social media offer managed entirely in-house, from the client’s brief to the creation of posts and analytics, supporting with its professionalism companies that, due to their size and nature, do not have their own specialised department.
Now, Italiaonline takes a further step forward with the adoption of M.O.V.E., a new strategic approach to social media content creation for all SMEs that rely on the internet company and its digital solutions.
M.O.V.E. is an approach based on four pillars that correspond to the letters that form the acronym:
M for Message: every content must be clear, immediate and memorable.
O as in Objective: every piece of content must be created with a specific purpose in mind.
V as in Visual: images and videos must capture attention and stand out.
E for Engagement: language and style must be able to speak to the target audience.
These are the elements of M.O.V.E. that Italiaonline’s creative and social production team offers to every company, from medium-small to micro and nano enterprises, to support them on a strategic mode of communication such as social today, which may not always be easy to manage by less structured companies. For them, there is Italiaonline.
Umberto Poschi, Chief Web And Media Services Officer of Italiaonline, says: ‘Creativity is fundamental for a company that wants to stand out in the world of social media and achieve its business objectives, especially in a market such as the SME market, where the risk of flattening itself with more standard social communication is frequent. With M.O.V.E., our team offers SMEs a concrete strategy for the creation of valuable social content without the need for large company investments. M.O.V.E. is an invitation for us and our clients to never stop, to seize every new opportunity, and to stay ahead of the curve, as social media demands.’
*Data taken from the research digital investments for SMEs, 2023, source Italiaonline
NB Translated from the Italian press release