PagineGialle, the iconic brand of the Italiaonline galaxy and a point of reference for the local promotion of Italian businesses, is strengthening its digital presence by launching its e-commerce platform. PagineGialle Shop is a marketplace created to help Italian companies sell online, going beyond the strictly local sphere, and to allow its large pool of users (over 26 million visits per month) to access thousands of selected offers.
In an e-commerce market that is constantly growing and registering double-digit growth rates year on year*, PagineGialle Shop is the natural evolution of the search directory, to which it adds the transactional aspect, with obvious advantages for both users and partner companies.
With the new marketplace, PagineGialle thus adds a piece to its digital strategy at the service of businesses and consumers, transforming itself into a complete destination where they can finalise their purchases, accessing discounts, coupons, gift cards and exclusive offers on top brands. PagineGialle users have always been linked to the brand by a relationship of loyalty and trust, which now continues with online shopping.
For seller companies – mainly local Italian businesses – the opening of PagineGialle Shop offers a national showcase, enabling them to reach a broader customer base thanks to an accessible, intuitive channel that is strong on PagineGialle brand memorability and its roots in the Italian territory, two genuine distinguishing features compared to foreign players.
In addition, thanks to the new InMarketplace management software developed by the Italiaonline team, local businesses can significantly expand the visibility of products promoted on PagineGialle Shop by synchronising them with other marketplaces operating in Italy in a multichannel perspective, managing them conveniently from a single, simple and intuitive interface, with constant support from a dedicated team.
PagineGialle Shop is designed to offer intuitive navigation and a user experience in step with the highest market standards: multiple payment methods, reviews, marketing automation and dedicated customer service.
Each company is followed by a specialised team of account managers who support it throughout the entire cycle of onboarding and presence on the site, working on offers, pricing, customer care and sales. In addition, PagineGialle Shop currently has the lowest fees on the market.
“Our online directories attract over 26 million visits every month, with double-digit growth rates by 2023,” commented Roberto Pierri, Chief Directories and Local Marketplaces of Italiaonline. – With the launch of PagineGialle Shop, we have created a marketplace that leverages an iconic brand to help our business customers promote and sell their products by maximising their audience. We can support them in every aspect of the sales cycle and with very competitive entry fees. It is a unique opportunity to boost their sales through a digital channel with high traffic volumes and an extremely widespread national presence.”
(NB This is a translation of the Italian press release)
*+ 13% in 2023 vs. 2022 – Source: Osservatori Digital Innovation, Politecnico of Milan