Italiaonline, Italy’s leading digital company, launches DiLei Home&Living, DiLei’s new thematic area entirely dedicated to the world of home and living. An editorial project that enriches the women’s magazine with insights on trends, design and renovation ideas, furniture and gardening solutions.
DiLei Home&Living was created with the ambition of becoming a point of reference for those who want to make their home a welcoming environment, with attention to detail and in step with trends. It speaks to a curious, passionate and attentive audience, always looking for original ideas, practical advice and accessible solutions to transform any living space into a unique and personalized environment.
DiLei Home&Living aims to stand out in the current industry information offering with an exclusive mix of useful and inspirational content, with insights into the latest design trends and accessible creative ideas. In fact, this is precisely the peculiarity of the services produced – every day – by the team of experts, creators and specialized photographers: “beautiful and possible” proposals and inspirations.
DiLei Home&Living’s top subject areas are: Furniture, Design, Dream Homes, Gardening, Outdoor, Renovations and Real Estate.
Also coming soon are two new original formats created in collaboration with CREW creators Italiaonline:
– “Green Living,” curated by Gian Marco Mapelli, better known as Amicodellepiante, a botanical followed on social media, who will offer tips and ideas for bringing greenery into the home and designing outdoor spaces in harmony with nature.
– “Take Care Of Your Home,” curated by Camilla Bellini, a young interior designer popular on Instagram, who will guide readers and followers to discover contemporary furnishing solutions with a keen eye on functionality and home wellness.
With this novelty, Italiaonline consolidates its leadership position in the panorama of women’s digital verticals and strongly enters the Home&Living segment, which is constantly growing both in terms of engagement and advertising investments.
The advertising offer, designed to meet the communication needs of brands active in the Furniture and Home Living sector, includes the combination of media and content components, with interactive and experiential formats designed to encourage user engagement throughout the customer journey and original editorial and social formats that allow the construction of an authentic narrative, capable of reaching and activating highly profiled communities.
“As Milano Design Week comes to a close, we are thrilled to present DiLei Home&Living,” said Barbara Del Pio, editorial manager of Italiaonline, “the new DiLei thematic area that completes and further enriches our magazine. A hub that is a real laboratory of ideas, tips and solutions to transform your home into a great little masterpiece. With the two exclusive formats and thanks to the collaboration with the talented creators of CREW Italiaonline, we add a new piece to our editorial strategy.”
(NB This is a translation of the Italian press release)