Italiaonline, Italy’s leading Internet company, announces a new business partnership with Qrate Media (Qratemedia.com), an innovative platform specializing in media curation.
The agreement represents the first step in an ambitious international business development plan for Italiaonline to expand its presence to European markets by offering innovative, high value-added solutions for companies investing in digital campaigns.
The partnership allows Qrate’s media curation solutions to be integrated with Italiaonline’s digital ecosystem, offering Italian and foreign advertisers and brands new opportunities to maximize their advertising performances through advanced technologies and innovative strategies.
Media curation is an innovative approach of programmatic advertising, which enables intelligent and strategic selection of the best digital advertising spaces through the use of advanced algorithms and artificial intelligence technologies. This can optimize the context in which brands’ messages are displayed, improving campaign performance and ensuring higher quality traffic.
Italiaonline will distribute the solution to brands and media centers based in Italy through IOL Advertising; to clients and media centers based abroad through Easybid, its international tech division.
For Italiaonline, the agreement was finalized by the team led by Andrea Chiapponi, Chief Publishing & Adv Officer, who said: “We are excited to start the partnership with Qrate Media, which is fundamental to our international expansion plan. Media curation is a major trend in the adtech sector, which we believe will contribute to the growth of the advertising ecosystem. Thanks to the agreement with Qrate Media, we will be able to offer our clients even more effective and high-performing solutions to ensure the purchase of high-quality advertising inventory and guarantee a high ROI on campaigns”.