Italiaonline, Italy’s largest internet company, owner of the online directories PagineGialle.it, PagineBianche.it and TuttoCittà.it, and TheFork, the leading platform for online restaurant bookings and European leader in restaurant management systems with TheFork Manager, announce a strategic partnership.
Thanks to this partnership, restaurants listed on PagineGialle.it, PagineBianche.it, TuttoCittà.it as well as Virgilio Aziende will become bookable directly through Italiaonline’s channels, expanding opportunities for consumers and restaurant businesses.
The network of Italiaonline directories recorded significant growth in 2024, reaching more than 238 million total sessions, an increase of 26% year on year, generating more than 18.8 million qualified contacts with restaurants ranking among the search categories with the highest increase (+26%).
Thanks to this strategic partnership, both end users and restaurateurs will be able to benefit from a simple, intuitive and complete service that centralises search, access to information and booking on one large digital platform.
‘The partnership with Italiaonline represents a further step in our mission to make the restaurant reservation experience simpler and more accessible for everyone and expand the possibilities of intercepting qualified customers for TheFork’s 20,000 partner restaurants,’ commented Carlo Carollo, Country Manager of TheFork Italy. – By combining our technology and leadership in the restaurant sector with the broad reach and strength of the Italiaonline network, we can offer added value to both partner restaurants and users, further expanding our reach.’
‘The integration with TheFork is a significant turning point for Italiaonline in strengthening the role of online directories as essential tools for businesses and consumers. 2024 has been an exceptional year for the PagineGialle.it, PagineBianche.it and Tuttocittà.it platforms, which have confirmed themselves as indispensable reference points for the Italian market. With this new booking functionality, we want to offer our users an even more complete experience, allowing them to find and book restaurants in just a few clicks, and our business customers further opportunities to reach an active and qualified user base. This integration consolidates Italiaonline’s position as a leader in digital innovation, placing us alongside Italian businesses on a path of growth and digital transformation,’ said Roberto Pierri, Chief Directories and Local Marketplaces Officer at Italiaonline.