Italiaonline’s new AI-assisted campaign has been on air since 25 November.
The new subject is based on a current, lively and pressing rhythm, the lyrics of which were conceived and written internally by the Italiaonline Communication & Media team, which then transferred them onto an AI platform to compose a musical track that winks at the genre of music that is in vogue today.
The song describes, with an engaging rhythm, the services that Italiaonline offers to small and medium-sized Italian companies to grow their online business.
‘Ti arriva il cash su una camionetta’ is the ironic tormenting refrain that aims to stimulate memories and strengthen Italiaonline brand awareness.
Giorgia Camandona, Chief Communication Officer of Italiaonline, comments: ‘With this campaign we wanted to combine innovative technologies and human contribution, to represent with an ad what we do every day for our small and medium-sized customers: we take them by the hand into the future. A pop and direct language, with the aim of inspiring and supporting SMEs, showing them that digital transformation is not just an opportunity, but a path accessible to all.’
The campaign will be on air from 25 November 2024 with a mix of 30‘ and 15’ formats on TV on Sky, on DOOH with the 15’ video format in the metro stations of Milan, Brescia, Genoa and Rome and in the main national airports (Milan, Bergamo, Turin, Venice, Verona, Genoa, Bologna, Rome, Naples, Reggio Calabria, Palermo and Trapani) and on digital with pre-roll and display formats.
15-second link: https://youtu.be/PDKUaqfXfXY
30-second link: https://youtu.be/she9kP54D24
Extended version: https://youtu.be/aOiWh8O4kys
CREDITS
Client: Italiaonline
Chief Communication Officer: Giorgia Camandona
Media planning & creativity: Chiara Magnabosco
Corporate image & website: Fabio Carboni
Media centre: Mindshare
(NB This is a translation of the Italian press release)