After its acquisition completed last fall, Italiaonline renews Buonissimo, an historic site dedicated to food and the top 5 of Italian food portals, with more than one million monthly users for a total of about 6 million page views *.
Elegant and modern design, to enhance the wide range of contents, in particular:
Cookbook
Always a point of strength of Buonissimo with over 8,000 recipes step by step detailed down to the smallest details: appetizers, starters, main courses, desserts, sauces and sauces, but also unique dishes, reinterpretations and regional and international cuisine. Each proposal is accompanied by explanatory and original photos
Videoricette
A new way to consult the proposals of Buonissimo, ideal for those who have little time and does not leave the smartphone even in front of the stove.
Magazine
Many columns and insights on healthy eating, new trends, techniques of preparation and cooking of dishes, suggestions for getting to know the wines and matching them correctly, and in more reports on the main events in the food world.
In the new Buonissimo more and more space will be dedicated to the great food brands. The first partnership, online in the coming weeks and part of a larger storytelling project, is the one with Riso Gallo, for the launch of Riso Gallo Aroma with a content marketing project that will also extend to other vertical portals and bloggers in target. The project is part of the custom initiatives organized by the iOL Advertising digital advertising agency.
Domenico Pascuzzi, Director of National Marketing of Italiaonline’s Large Account Business Unit, commented: “With the new Buonissimo we want to further strengthen our positioning strategy on a sector, food, and a target, woman and purchasing manager, who has always in our country they attract a significant share of advertising investments. The ingredients of the restyling are a modern and appealing graphic look, a new series of columns that enrich the historical recipe book of Buonissimo optimally positioned on search engines and finally, on the front of the adv offer, the introduction of two new advertising formats in line with the Coalition for Better Ads guidelines: the crispy skin and the deluxe billboard. Two interactive and cross-device formats, which guarantee high engagement rates and offer many possibilities in terms of creative development “.
* Audiweb Database data, powered by Nielsen, TDA February 2018