The internet company Italiaonline has signed a three-year agreement with Tiscali.it, historic portal of the Italian web scene, thanks to which iOL Advertising becomes the exclusive agency for the sale of advertising space on Tiscali.it and special projects.
Tiscali.it is one of the oldest and most recognized Italian websites with an average monthly audience of 12 million unique browsers (over 50% of which from mobile) and 200 million pageviews*. The newspaper publishes an average of 250 articles and multimedia content every day and Tiscali Mail has 1.4 million users who enjoy their free mailbox on the web, app and client.
iOL Advertising is entrusted with the concession of the sale of advertising space on the Tiscali.it website to customers, media centers and programmatic advertising platforms.
The formats that can be planned are all those offered by iOL Advertising. In particular, will be provided display formats, video, mobile and custom formats such as Login Mail and Skin. The agreement also includes special projects, including branded content.
“This agreement will allow us to develop important synergies in terms of innovative solutions and market opportunities, consolidating the audiences of two groups that have made the history of the Internet in Italy and that share the same passion for innovation” – said Renato Soru, CEO of Tiscali.
“The partnership with Tiscali is rooted in our common passion for the web and can rightfully write a new chapter of digital advertising in Italy. – commented Roberto Giacchi, CEO of Italiaonline – The common vision is to create an ecosystem of portals and email platforms 100% Made in Italy, able to develop unique profiling solutions, thanks to the largest wealth of first-party data in our country”.
* Source: Webtrekk – monthly average 2020
(NB This is a translation of the Italian press release)